Privacy Policy and Cookie Policy

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Privacy Policy and Cookie Policy

Last updated: [PUBLICATION DATE]

TIROLIX S.r.l. / TIROLIX G.m.b.H. protects the personal data of users, customers and business contacts. This policy describes the processing of data collected through www.tirolix.shop, purchases, communications and related services.

1. Data Controller and Contact Details

TIROLIX S.r.l. / TIROLIX G.m.b.H.
Viale Druso 287
39100 Bolzano (BZ) – Italy
VAT number, Tax Code and Companies Register number: IT02969850219
REA: BZ-220897
Share capital: Euro 500,000.00, fully paid up
E-mail: [email protected]
Telephone: +39 0471 1660489

For information about the processing of personal data or to exercise your rights, please contact [email protected].

2. Personal Data Processed

Depending on the relationship with Tirolix, the following data may be processed:

  • identification and contact details;
  • billing and payment details;
  • data relating to orders, purchased products, deliveries, returns, requests and communications;
  • data relating to commercial preferences, loyalty programmes, coupons and benefits;
  • reviews, images or videos voluntarily submitted by the user;
  • technical browsing data, including IP address, device, browser, pages viewed and security logs.

3. Purposes and Legal Bases for Processing

3.1 Orders, quotations and business relationships

Tirolix processes the data required to prepare quotations, receive and manage orders, issue tax documents, arrange deliveries, manage payments, customer service requests, returns, complaints, warranties and service communications.

The legal basis is the performance of a contract, the implementation of pre-contractual measures requested by the data subject and compliance with legal obligations.

3.2 Customer service and contact requests

Data communicated by e-mail, telephone, forms or other channels are processed to answer requests for information, availability, assistance and quotations.

The legal basis is the implementation of pre-contractual measures requested by the data subject or Tirolix’s legitimate interest in responding to relevant requests.

3.3 Loyalty programmes and customer benefits

Tirolix may manage commercial and loyalty programmes, including points collections, rewards, coupons, cashback, referral programmes, benefit levels and other initiatives for customers.

Within these programmes, data relating to purchases, accrued benefits and their use may be processed. Automatic service e-mails may also be sent, for example concerning points, rewards, coupons or information necessary to manage the initiative.

The legal basis is the performance of the service or initiative requested by the user.

3.4 Reviews and content submitted by customers

After a purchase, Tirolix may invite the customer by e-mail to leave a review of the product or service received. The customer may voluntarily attach images or videos.

Reviews and any attached content may be published on the website after verification in order to inform other customers about the purchasing experience.

Sending a review invitation is based on Tirolix’s legitimate interest in obtaining feedback on its products and service. The submission of images or videos takes place solely at the user’s initiative.

To request the amendment or removal of a review or submitted content, please contact [email protected].

3.5 Commercial communications

With the data subject’s consent, Tirolix may send commercial communications by e-mail concerning products, new arrivals, offers, initiatives, benefits and promotions.

Consent is optional and may be withdrawn at any time by using the unsubscribe link contained in e-mails or by writing to [email protected].

3.6 Analysis, profiling and identification of business interest

With consent expressed through cookie preferences, Tirolix may analyse browsing activity, pages visited, products viewed, website interactions and the effectiveness of campaigns.

The website also uses Leadinfo to identify the interest of professional visitors in Tirolix products and content. The service may process technical browsing data and information relating to the visiting organisation, where available.

These activities help improve the website and catalogue, understand interest in products and content, measure the results of initiatives and develop more relevant commercial proposals.

The legal basis is the user’s consent for non-technical processing activities. Consent may be changed or withdrawn at any time through the cookie preference tool.

3.7 Security, performance and proper operation of the website

Tirolix uses Cloudflare for security functions, protection against unusual access, content delivery and improvements to website performance.

Cloudflare may process technical browsing data, including IP address, in order to protect the infrastructure, prevent fraud and ensure the availability and stability of the website. This processing is based on Tirolix’s legitimate interest in the security of its systems.

The website may also use aggregated visit analysis tools to assess the performance and use of its pages. Where such tools are not strictly necessary, they are activated in accordance with the user’s cookie preferences.

4. Data Retention

Data are retained for the period necessary for the purposes for which they were collected, in compliance with legal obligations.

  • data relating to orders, invoices and contractual relationships are retained for the periods required by tax and accounting regulations, generally up to ten years;
  • data relating to contact or quotation requests are retained for the time required to manage the request;
  • data used for commercial communications are retained until consent is withdrawn or a deletion request is received;
  • data collected through Leadinfo to identify the interest of professional visitors are retained for 60 days;
  • technical and security data are retained only for the period strictly necessary to protect and operate the website.

Deletion of an account does not entail the deletion of data that Tirolix must retain due to legal, tax, accounting obligations or to protect its rights.

5. Recipients of Data

Personal data may be processed by authorised Tirolix personnel and, where necessary, disclosed to service providers that support its business activities.

These may include:

  • providers of technical services, e-commerce platforms and IT security services;
  • payment service providers;
  • carriers and logistics operators;
  • providers of communication, marketing, review and loyalty programme services;
  • administrative, tax, legal and IT consultants;
  • providers of analytics and online advertising services;
  • authorities and other recipients legally entitled to request the data.

Tirolix does not sell users’ personal data.

6. Transfers Outside the European Economic Area

Some service providers used by Tirolix may process personal data outside the European Economic Area. In such cases, Tirolix adopts or verifies the adoption of safeguards required by applicable law, such as adequacy decisions, standard contractual clauses or other appropriate measures.

7. Data Subject Rights

Within the limits set by law, the data subject may request:

  • access to their data;
  • rectification or updating;
  • erasure;
  • restriction of processing;
  • objection to processing;
  • data portability, where applicable;
  • withdrawal of consent;
  • information concerning the recipients of the data.

A complaint may also be lodged with the Italian Data Protection Authority (Garante per la protezione dei dati personali).

Requests may be sent to [email protected].

8. Updates to this Privacy Policy

Tirolix may update this Privacy Policy to reflect legal, organisational, technical or service-related changes. The updated version will be published on the website with the date of the latest update.

Cookie Policy

9. Introduction

This Cookie Policy describes the use of cookies and similar technologies on www.tirolix.shop.

Cookies are used to ensure the operation of the website, remember user preferences, improve the services offered, analyse the use of pages and, subject to consent, provide more relevant content and commercial communications.

10. What are cookies and similar technologies?

Cookies are small text files stored on the user’s device while browsing. Similar technologies may also be used, including technical identifiers, pixels, tags and scripts.

These technologies may be installed directly by Tirolix or by third parties providing services connected to the website.

11. Types of cookies used

11.1 Technical and strictly necessary cookies

These cookies are required to enable browsing and the use of essential website functions.

  • maintaining the browsing session;
  • managing the shopping cart and purchasing process;
  • protecting the website against unusual access and fraudulent activities;
  • managing payments and transaction security;
  • recording preferences expressed through the cookie banner;
  • improving website availability, stability and loading times.

In particular, the website’s protection and technical delivery functions are supported by Cloudflare.

These cookies do not require user consent because they are necessary to provide the requested service.

11.2 Functional cookies

Functional cookies enable additional services and improve the website experience.

  • recognising certain user preferences;
  • providing customer support and contact functions;
  • managing services relating to reviews and customer-submitted content;
  • allowing access to initiatives, benefits and reserved functions;
  • displaying external tools integrated into the website.

These cookies are installed in accordance with the user’s expressed preferences, where required by applicable law.

11.3 Analytics cookies

Analytics cookies make it possible to collect information about the use of the website, including pages visited, browsing time, source of visits, devices used and interactions with content.

Tirolix also uses visit analysis tools provided by Cloudflare to monitor, in aggregated form, the technical performance and use of the website.

The information collected is used to understand how the website operates, analyse pages and products of greater interest, identify technical issues and improve the browsing experience.

Where these tools are not strictly necessary, they are used only in accordance with the user’s expressly selected preferences.

11.4 Profiling and marketing cookies

Profiling and marketing cookies make it possible to analyse browsing activity and user interactions in order to display more relevant content, products and commercial communications.

The website uses Leadinfo to identify, where possible, professional interest in Tirolix products and content. Leadinfo may collect technical browsing information and data relating to the visiting organisation.

These tools may be used to measure the effectiveness of campaigns, understand interest in products and categories, assess visits from professional users and improve the relevance of commercial initiatives.

These cookies and tools are activated only with the user’s express consent.

12. Summary of Cookie Categories

Category Purpose Main tools Consent
Technical and necessary Security, website availability, cart, purchase, payment and essential preferences. Cloudflare and technical website functions Not required
Functional Additional services, customer support, reviews, benefits and integrated tools. Website functions and related services Where required
Analytics Analysis of visits, pages viewed and website performance. Cloudflare Web Analytics and equivalent tools According to configuration and selected preferences
Profiling and marketing Analysis of interest, personalisation of content and commercial initiatives. Leadinfo and any authorised marketing tools Always required

13. First-party and Third-party Cookies

First-party cookies are installed directly by the Tirolix website.

Third-party cookies are installed by external organisations providing technical, payment, security, analytics, marketing, communication, review or other services connected to the website.

Current information about cookie categories, retention periods and available preferences can be found in the cookie preference panel available on the website.

14. Cookie Duration

Some cookies are automatically deleted when the browser is closed, while others may remain stored for a longer period.

The duration depends on the purpose of the cookie, browser settings and the configuration of the services used. Tirolix retains preferences expressed by the user for the period necessary to remember their choice, subject to changes or withdrawal.

15. Consent and Management of Preferences

When first accessing the website, the user is shown a cookie banner that allows them to:

  • accept all cookie categories;
  • reject non-essential cookies;
  • select the categories to be authorised individually;
  • view further information about the available preferences.

Consent to non-essential cookies is freely given and optional. Failure to give consent does not prevent browsing the website or purchasing products, but may limit some functions or the personalisation of content.

The user may change or withdraw their preferences at any time through the cookie preference panel available on the website.

16. Managing Cookies Through the Browser

The user may also manage cookies through their browser settings by blocking, limiting or deleting them.

Disabling technical cookies may affect the correct operation of certain parts of the website, including the shopping cart, checkout, payment and browsing preferences.

17. Links to External Services

The website may contain links to social networks, messaging services, maps, videos and other external websites or platforms.

When the user selects an external link or uses an integrated service, the relevant provider may collect data and use cookies in accordance with its own privacy policy. Tirolix does not control processing carried out directly by such third parties.

18. Updates to the Cookie Policy

Tirolix may update this Cookie Policy in the event of legal, technical, organisational or website functionality changes.

The updated version will be published on this page with the date of the latest update.

For information or requests relating to this Cookie Policy, please contact [email protected].

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Tirolix® G.m.b.H Viale Druso, 287 - 39100 Bolzano (Bz)- Drususallee, 287 Bozen Tel.: +39 0471 1660489 E-mail: [email protected] - PEC: [email protected] C.F. - P.iva - Reg. Imp. Bolzano IT 02969850219 Capitale Soc. €500.000,00 I.V. – Nr. REA BZ - 220897

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